No One Want’s to Buy Your S#!?

Our brain’s have 2 primary jobs. To keep from being eaten by bears and to save energy. Everything else is secondary.   Sales, on it’s face, is in direct contradiction to these two jobs. First, making a new or different decision involves risk of looking stupid, making a mistake, etc. and second it requires the […]

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It’s Not Just Names We Forget

We’re not very good at remembering things. Most of us forget someone’s name moments after we hear it for the first, or fourth, time. In our brains continual drive towards efficiency, it creates memory prioritization that is often not in line with what we would actually want to remember.   But names, addresses, or even […]

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Why We Suck at Conflict

Most people know the “right” way to approach other people. When sitting down, with a clear head and no immediate pressure, most people can come up with a way to have a conversation or even address something tricky that will likely lead to a good outcome. On paper. In practice, however, it’s a totally different […]

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