Value and Business

Stop Saying Sorry — A note to United and other Airlines.

First of all, for what happened to the dragged off passenger, you’ll likely be saying “I’m Sorry” for a long time. What you probably haven’t realized, however, is that one of the main ingredients that lead to this might have been because you have been saying sorry, or some other form of apology, for way to long.

When I went to check in for my flight this morning, I got a notification that asked me if I would be willing to take a later flight with an offer of flight credits for an “inconvenience.” I know, it’s your way of apologizing for an over-sold flight and compensating me for my trouble.

But here’s what I know. Your policy of over-booking makes you lots of money. In addition, though I can’t really verify it, it likely makes my frequent flights a bit cheaper. Assuming that you would have to charge for un-utilized seats to maintain the profit margin. I get that. It’s how the whole thing works.

The problem is, in apologizing, you are creating an adversarial relationship between me and the people responsible for getting me on the plane (gate agents etc.). When they believe they are inconveniencing the customer, and just following policy, they begin to look at me as someone they must convince to do something I don’t want. Equally, when I hear or see the words inconvenience, we’re sorry, or we “have to find x amount of people” I begin to feel like you messed up, I can’t trust you, and that I might ultimately have no choice in the matter.

From a brain perspective, both the choice placed on me and on the employee are, by design, going to trigger a threat response. I’m protecting my turf and your employee is protecting theirs (they would hate to get fired for not following policy).

But, in the midst of all of this, there is huge opportunity to use this whole situation to trigger the reward response in both me and your employee from the moment you know about an over-sold situation. In fact, I think it is something I could look forward to and your employees could celebrate.

What if, when you learn of the oversold situation, your first correspondence with me was about an opportunity? About, how we have all helped create a cost-effective flying situation and, now that we have reached capacity, a few lucky people are going to have the opportunity to make a little money, maybe even more… Roll out the oversold for what it is, a benefit, potentially, to both parties. And the first person that has a bit of flexibility to make it to the counter wins.

Personally, I’ve made money on this. A few flights home on short weekends have earned me added vacations, free business development trips to see new clients, and even tickets for friends and family on special occasions. All of these were benefits that I was not considering when someone told me that I would be compensated for my imposition. All of them are opportunities for you to change the way we view our two person relationship.

The potential for this could be a huge change in the way both the passenger and your employees view your current policies. What if this was something that people looked forward to hearing? What if, in addition to your change in tone, you put everyone that voluntarily took a bump in a drawing for more free flights, flight status for frequent flyers, or other awards that make the incentive for volunteering something people want to be the first in line to receive?

The options are endless. But it is difficult to achieve if you don’t stop saying sorry and start letting your passengers be part of the solution. Trigger the parts of our brain that make us want to be a part of your success, knowing that it ultimately helps create our own, and you might find your customers want you to be successful as much as you do.

 

Under-Valued and Uncomfortable; Signs You Are Leaving Value on the Table

What do you do really well? In what capacities do you perform like a rock-star? What have you experienced in your professional life that gives you super powers no one else could possibly replicate? These are some of the questions I like to ask people to get an idea of how much value they are leaving on the table. And how much value a person is leaving on the table is almost directly correlated to how uncomfortable they are in their current role.

Most people, when confronted with these questions, look at me like a deer in the headlights. They often start regurgitating some painfully boring job description or spout off some soup-du-jour buzzwords that they think someone else thinks is meaningful. Only, when pressed to identify their own uniqueness beyond those production line definitions, they have no idea.

So many people in the working world believe they have more to give. They feel down in their stomach that they can have a bigger impact, a more lasting effect on the world, and create value that far surpasses what they are currently receiving right now. But they don’t know, or aren’t comfortable talking about, those things that they are awesome at.

The more clear a person is about what they do well, what they provide that will blow the socks off of their clients, the knowledge, skills, abilities, passions and purpose that make them unique and provides boatloads of benefit to other people, the better they will be position to actually realize their value in the marketplace. (that’s code for making money, among other things)

That feeling of unease doesn’t go away with a new job, a new position, or even a new salary, it only seems like it momentarily. The discomfort that comes with being under-valued, under-utilized, and, let’s face it, under-paid have almost no chance of going away if the person doesn’t know, in detail, what particular blend of magic it is that only they can create.

Knowing what you do well will give you the confidence to step into things others avoid. Knowing where you are a rock-star helps you identify opportunities others will miss. And fully embracing your superpowers can provide motivation to see things through where others would stop.

How much value you are leaving on the table might just surprise you. But, if you don’t seek to understand the potential of your unique value, that discomfort should be no surprise at all.

Expectations of Work

Forty years ago, we had expectations about work. A contract of sorts. This contract said, if I pass the test, get into the right school, get the right degree, get a good job, and work hard, I can expect to be taken care of and retire comfortably. In exchange, we accepted that we weren’t always going to love what we did, were going to have to put up with some crap, and we wouldn’t always have control over what came next.

Fast forward to today. Doing well on the test just might get you into the right college, but in terms of guarantees, that’s where it stops. The right school or even the right degree no longer guarantees a job. Working hard is still important, but does not protect you from your industry evaporating. And being taken care of, retiring comfortably, we can generally put those in the category of wishful thinking with the oft volatility of the stock market.

And here’s where the anxiety comes in. Not simply from realizing things have changed, but in not changing our approach to the change itself. Anger, frustration, anxiety and other responses take root when our expectations don’t match reality. The economy has changed but our expectations haven’t.

The average job only lasts three years but we still like to talk about choosing a “career” at the interview. You expect the job will last forever, and when it doesn’t, you get anxiety as the wonderful parting gift. You expect to be taken care of if you work hard, and when it doesn’t happen, what you reap is that feeling in the pit of your stomach. You plan for that degree to land you that awesome gig, only to angrily stare at the piece of paper on the wall that represents courses you didn’t want to take in the first place and only guaranteed you student loan debt.

These expectations not being met make us start to feel unsure about ourselves, question our own decisions, and seek to quell the feeling in the exact manner through which we created it…find another position, hope someone else with take care of that. Or get some certification or degree that we hope someone else will find value-able.

But that is a fools errand. To change the outcome, we have to change the expectation. Like any anxiety or fear, our power always rests on the other side, when we step into it, when we use it to see our true potential. We can do that in how we look for jobs, how we approach professional development, and how we become “taken care of.”

If you are looking for a job, or know you will be in the future, instead of spending time trying to figure out what others want, get to know what you are a freakin super hero at, and find the places, companies, or organizations you know will benefit from your skillset. Be one step in front, know how you can change a company, change a position, or bring value…then, when you go into the job, you expect to interview them as much as they are interviewing you.

Stop looking for the degree or certification you are “supposed” to get. Focus your professional development on what most engages you, what you are authentically curious about, or simply what you don’t have to drag yourself out of bed to learn. If you are interested in it, you are inherently going to learn things, see patterns, and see solutions that other people cannot because they simply don’t care…that interest from you is what makes the learning actually valuable.

And, as far as being “taken care of.” Know what that means. What life or lifestyle do you actually want. How much of your day or life is filled with things you are doing because that’s just what you do? Most people create lifestyles they don’t actually like, and can’t actually afford, because it was supposed to be the pay-off for having jobs that sucked. When you do things you like, you realize you don’t need nearly as much of the “stuff” you don’t, and taking care of yourself becomes much simpler.

What we fear is our own power. What scares you is that you might just be as kick-ass awesome as you think. There was a time when we could quell these fears through certainty that others provided in work we didn’t like, but that took care of us. Those days are gone.

And, if you change your expectations. Expect your job security to come from your unique talents, expect your value to come from your innate curiosity, and expect your certainty to come for the purposeful way you have designed your own life. Then you might just find that your expectations of work better match your reality.

Stacie – Turning a love for social events into an example for her daughters.

I knew I was on the right track with interviewing Stacie when, after I asked her to be on the podcast, she said, “Brian, I don’t know if I am that interesting..” Because how many of us have had that feeling, believed that thought?

See, for those of us around her, we get inspired by someone believing in themselves enough to try something different, to go out on their own (even if it’s not a full time gig), and being willing to risk a little when the excuse of “I’m too busy” would have been perfectly acceptable, and true. For Stacie, it seemed like something as simple as connecting her desire for social engagement with a product she loves, but for the rest of us, she provides an example of the type of confidence we are all looking to develop.

For her, it started from someone else being an example. Someone influential in her life showing her a different potential path and opening her eyes. And, while she does not consider herself a salesperson, perhaps she is simply the kind of salesperson we would all like to see a bit more of. Someone doing it for the right reasons and with a company they are proud to represent.

That single example allowed her to find more examples, like a friend not being afraid of failing. And even more important than that, it allows Stacie to teach her daughters that it is ok to try new things, to take risks, and to not be afraid to fail. For those of us that care to be an example for our own friends and family, Stacie is not just an interesting example, but the type of example we need more of in life. That we can be influential, inspirational, and successful by simply connecting something we like with something we like to do.